About Us

About Us

Rongde Holdings represents a multi-faceted entity, bringing together a diverse portfolio of brands and businesses, each expertly navigating distinctive industry sectors. Comprising twelve unique enterprises, Rongde Holdings has carved a strong presence in the spheres of Food and beverage, Functional food creation, Nutraceuticals, logistics, and media.

At Rongde Holdings, we champion the triad of quality, innovation, and customer satisfaction. These are the pillars that secure our dominant position in the marketplace and make us the chosen collaborator for businesses and the trusted choice for consumers. Our commitment to these principles not only sets us apart but propels us forward in our continued growth and success.

Creating Values Through Relationships


RongDe Holdings aspires to secure its position as a revered industry leader, renowned for nurturing and steering successful brands and businesses. Our ambition stretches beyond mere profit; we aim to cultivate a varied and prosperous portfolio of companies that, as a community, collectively stride towards our common goals.

Our ultimate target revolves around forging a sustainable, profit-generating business model that serves all our stakeholders – employees, customers, suppliers, and the broader community. We are dedicated to fostering a lasting, positive societal influence by supporting causes that resonate with our values and mission.

Guided by our vision, we are devoted to investing in our people, brands, and businesses and nurturing an environment conducive to growth, innovation, and success. We hold the conviction that our collective efforts and unified strength can transform our shared vision into tangible changes in the world.


RongDe Holdings’ mission pivots around building brands and integrating businesses, while simultaneously fostering growth and development for our companies and individuals. As a holding company with diverse industry holdings, we utilize our expertise and resources to fuel the success of our brands and businesses and provide a wealth of opportunities for our employees.

Building Brands:

We recognize the paramount role brand recognition and reputation play in the current competitive market. Thus, we strive to create strong, innovative brands centered on customer satisfaction. Through meticulous research, strategic planning, and efficient execution, we assist our brands in carving a unique identity, articulating their value proposition, and fostering customer loyalty.

Integrating Businesses:

We perceive integration as a cornerstone of success, applicable to both our individual companies and our overall business. The integration of our diverse brands and businesses enables us to maximize our strengths, synergies, and resources, leading to improved efficiency, effectiveness, and profitability. We promote a collaborative culture characterized by open communication and teamwork, encouraging idea sharing, mutual support, and unified goal setting.

Growth and Development:

We hold our employees in as high regard as our brands and businesses. Recognizing that their talent, dedication, and commitment fuel our success, we provide ample opportunities for personal and professional growth. We invest in their training, education, and career advancement, empowering them to take control of their careers and significantly contribute to our company.

Core Values:


Determination As a holding company, we view determination as a vital core value. This driving force propels our company and various brands to attain their objectives, whether it involves launching a new product, penetrating new markets, or overcoming challenges. We remain steadfast in our commitment to offering premium quality products and services, while collaboratively tackling obstacles with our partners.

Compassionate Workplace

We believe in fostering a compassionate workplace that prioritizes employee well-being and cultivates a culture of care, kindness, and support. We strive to understand and empathize with our employees’ needs and challenges, ensuring a safe, inclusive environment where everyone feels valued and respected.

Inspiring Belief

At RongDe Holdings, we understand the power of belief. Our role as a guide and leader for our diverse brands and businesses involves generating an inspiring, shared vision, and effectively conveying it to every stakeholder. By instilling belief, we embolden our teams and partners to strive for success and nurture a proactive, can-do attitude that propels us forward.


An unwavering commitment to ethics forms the bedrock of RongDe Holdings. We believe that maintaining a strong ethical compass is crucial for sustainable success. We are committed to conducting our operations with transparency, honesty, and integrity, and we expect the same from our partners and affiliates. This ethos extends beyond our internal practices and informs how we interact with our customers, stakeholders, and the broader community. Our dedication to ethical practices ensures that we do business right, fostering trust, and building enduring relationships.